5 Reasons Why You Should Have A Real Estate Marketing Niche

Real estate niche marketing might be contrary to the usual ways of business as finding your niche means narrowing down to a smaller, targeted group of people.

However, we’re going to explain to you why it might be a lucrative strategy for your real estate business. Here’s the top 5 reasons why you should find your real estate marketing niche!

1) It sets yourself apart from your competition.

Just like any other business. it is crucial to make yourself stand out from the crowd when doing your real estate marketing. The sooner you get this done right, the easier it is for your audience to remember you.

The best way to do this is to market your services to a subset of the population. Not only will this small population self-identify themselves, but they will also resonate with you. Once the time is right for them to buy or sell, you will be the one they remember to look for, and more so for the right reasons.

2) You become the ultimate guru.

One of the best part of focusing on a niche is you get the chance to really understand every aspect of it.

Your knowledge and expertise on that aspect will get better over time. And when it’s time to meet your client, it will definitely shine through. This becomes the foundation of your client’s trust and successful deals.

For example, if you were looking for vacation homes, you would prefer to work with a real estate agents that specializes in vacation houses.

Not only will the real estate agents understand your needs and goals, but knowing for a fact that he or she has experiences with previous vacation home buyers would be comforting.

3) It makes your marketing simple.

Once you’ve narrowed down your niche, you will truly understand who your ideal client is.

You’ll be able to answer questions such as these within a blink of an eye:

How old are they?

Where do they live?

How much money do they make?

What are their dreams and goals?

What are their biggest fears?

With all these template questions answered concisely, you’ll be able to formulate your marketing plan strategically without having to waste any extra effort or time.

In addition, digital advertising such as Facebooks Ads, requires you to niche. When creating a Facebook Ad, niching down to your target audience will help to attract your leads greatly.

This will not only save your time but your money as well because Facebook will penalize you with higher costs per click if you don’t target your leads accurately.

4) It increases your perceived value like a specialist.

Let’s put aside real estate for a moment.

Who makes the most money in other industries?

The answer is, specialists.

Doctors, lawyers, athletes, musicians, restaurants, entertainers etc. who specialise in their craft are the ones always in high demand.

The real estate industry is no exception.

Don’t be a generalist, be a specialist and become special in your industry.

5) You dominate search engines.

Getting ranked higher in search engines will not only increase your reach towards your target audience, but it also shows credibility in your service.

Search engines such as Google rewards niche websites, especially when it is a niche with popular keywords and relatively low competition.

For example, instead of ‘Penang Real Estate’, you can pick on the niche of ‘Penang Vacation Home Properties’.

To dominate your niche, you have to start blogging about it.

You can talk about the tourist attractions in Penang, and the popular things to do in that area. You may also set up interactive maps that shows the neighbourhood of the vacation homes.

Lastly, create posts or videos answering common questions of buying vacation homes and the do’s and dont’s of purchasing one.

The more you blog about it, the more easily you’ll get discovered on Google.


With these 5 reasons on why you should have a real estate marketing niche, it’s time to pick up one and get started in your real estate business. Comment below your real estate marketing niche!

Published by Taco Heidinga

International Property Expert and Real Estate Coach, living in beautiful Malaysia.

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