Why Am I Not Selling As A Real Estate Agent?

How to crush doubt when you’re trying to break a sales rut in your real estate career?

It’s easy to become demotivated about your real estate business when you follow crappy advice that doesn’t work.

You follow it, you don’t get a result, you doubt yourself.

This doubt carries over into the next strategy that doesn’t work for you, and so you doubt yourself some more.

The cycle is endless.

Unless you realize that by not giving up you’re already WINNING, and by finding a strategy that actually works will defeat any doubt.

The simplest advice I can give to start crushing doubt is to focus simply on three things:

1. Numbers

Are you bringing in the numbers?

Real estate is not a numbers game, but lead generation is. If you don’t feed your business with a specific number of leads, you will not be able to move forward.

How can you get more numbers? Connect with at least 5-8 new people a day and grow your database.

2.Sellable

Are your listings sellable? Many early property agents we train and coach make the simple mistake by recruiting any property on the market. But in the end, you have to ask yourself, If I would offer you a Coca Cola for 50 dollars, would you buy it?

No, of course not!

The offer, product, and price are absolutely not attractive in the market. So ask yourself, are my listing sellable? Are they having the right offer, conditions, and price?

3.Can I sell?

This has to do with skills and confidence.

In the performance business, its all about routine, repetition and consistency. That’s why we believe training and coaching are so important. You need to learn the right skills and implement them immediately.

If you never had any training and education on specific skills, how do you expect to be good at it?


When you focus on these three things, everything will fall into place. And more importantly, you won’t have to doubt yourself in your capabilities to become an amazing real estate agent.

I have nearly given up so many times over the years. Not only as a real estate professional, but even as a coach. But when I started to focus on the top three points, everything started to move. All the levels of my business started growing; and with that, we created more confidence in ourselves and our clients.

I’m so glad I kept on moving forward because now I can do more than just help myself. I can help others break through their own ruts.

If you’re close to giving up, take a step back and remember why you got into real estate in the first place. Think about the transformation that you’ve already been through. And think about all of the people you can help do the same.

Published by Taco Heidinga

International Property Expert and Real Estate Coach, living in beautiful Malaysia.

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